Do the selling but use a distinct strategy. Your product will determine the scope of your market. It is practical to target individual consumers if you’re starting out on a small business scene, and as you expand, it would give you the confidence to bring your business to a wider range of customers. Determine your costing and incorporate them in your selling price adding a percentage mark-up for your profit. In your advertising strategy, imply the advantages of patronizing your products; draw a point-by-point comparison with others from the trade highlighting the benefits they will get from buying your merchandise.