
People who are working or is planning to work in the advertising field should be expecting a keen competition about their job environment. Mostly, the best job opportunities go to those fresh college graduates since they have related experience, a high level of creativity, and strong communication skills. Advertising people work in offices close to those of top managers. A longer hour of work is involved, including evenings and even frequently during weekends. About 44 percent of those people whose work is related to the advertising field worked more than 40 hours a week in 2002. Working under pressure is unavoidable when the schedules change and sometimes problems may arise unexpectedly, but deadlines and goals must still be met. Substantial travel may be involved. For example, attendance at meetings sponsored by associations or industries often is mandatory. Advertising and promotions managers may travel to meet with clients or representatives of communications media.